Culture is frothy, and it's easy to lose your way in the chop.
Before getting into marketing, I studied the long human arcs of anthropology and mythology. I know how current day wants connect with deep-seated needs, and I'm intimate with the stories invisibly sculpting all of our choices. I know what to watch, and what to ignore in whirlpools like TikTok.
At top creative agencies like GS&P and VCCP, I learned why insights and strategy can't just be true and relevant to be useful. It's critical that they also inspire. To generate messages and campaigns that break through the noise, big organizing ideas need to spark something in all the teams that'll work with them.
In my independent work, I uncover deep human insights, carve out distinctive brand narratives, and align all the stakeholders needed for moving full sail ahead.
